As an entrepreneur, I’ve met many people over the years, from investors to journalists, from customers to suppliers and from engineers to janitors. I always prided myself on calling them by their first name and tried my best to show them how important they are. Like William James, the father of American psychology, said: “The deepest principle in human nature is the craving to be appreciated.

However, I was facing a big problem: Over the years, my memory began to fade. When meeting with somebody I had only met a few months prior, I found it challenging to remember details…

Imagine being the pilot of a Formula 1 car. You have at your disposal 1,000hp (a V6 twin-turbo + an electrical engine). The car is extremely aerodynamic and weights barely 1,450 pounds (660 kg). It can reach speeds over 240 mph (380 kph).

You will have to race against 19 other pilots for about 2 hours per Grand-prix (22 races in total) on tracks that have in average 12 corners. You will have to change directions over 720 times. You will have to break 720 times by applying 350 pounds (160 kg) of force with one foot. You will lose…

Jet packs were invented in 1919 but really started to fly at the end of the fifties. They were very hard to control and there range was very limited as they were relying only on hydrogen peroxide-powered engines.

With the new jet engines weighting about 5 pounds and producing 55 pounds of thrust, new generation of flying suits came around recently. One, created by a British gentleman named Richard Browning in 2016 really struck my attention because it was straight out from a Marvel movie.

The first time I saw him fly, in a video, I was determined to meet…

I decided to sell my camera. I tried on CraigsList but nobody was interested. I decided to sell it on eBay. Until Yesterday, I only used eBay as a buyer, not a seller.
So here we go, it’s painful (because the UI/UX of the eBay website is awful, welcome back to 1994!) but I manage to list my item. The start price is $2,690 and the “Buy It Now” price is set to $3,499. Then I go to bed.

7 hours of good sleep later, I check my email to discover that my camera has been sold, at $3,499 😍…

My first Kickstarter campaign was a total failure! It was in 2013. I invented the leaf clip. A revolutionary device that was supposed to replace your wallet. I raised $297! I was ashamed and buried the project. Never talked about it to anyone…

3 years later, I couldn’t afford to miss my second Kickstarter campaign. And I didn’t! Today, I’m glad to share with you our recipe for success.

Let’s start with a definition of Family Tech. To me, it’s “connecting parents with their kids in meaningful ways via technology.

In the US, there are 23M families averaging 2 children aged 3–11 (source: and The parents are most likely from Gen X, birthdates ranging from the 1960s to the early 1980s.

I know this generation very well because I’m one of them. We are born with computers and video game consoles, we saw the digital transformation, the birth of high speed internet, the smartphones and electronic gadgets of all kinds.

“Currently, I see three forces overlapping, creating…

(Lesson Learned on Product Development)

I’m Sam, co-founder of a start-up based in San Francisco. I’m VP product in charge of developing our new kick-ass B2C app.

It’s no surprise that we use the ‘Build-Measure-Learn’ iterative process, better known as ‘Lean Methodology’.

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.

This way of thinking seems obvious. However, sadly, it’s not what we did in the past two years. …

Sam Hickmann

CEO at JOY, technologies for families.

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